Malindi Press case study
Media Brand | Newsletter Growth
- 0 to 10,000 newsletter subscribers in 90 days.
- Achieved a cost per subscriber of under $2.00.
Challenge
Malindi Press wanted to rapidly grow its newsletter audience while maintaining an efficient acquisition cost within a limited advertising budget.
Approach
- Built a conversion-optimized landing page with a compelling lead magnet.
- Launched targeted Meta Ads focused on audiences interested in Black culture content.
- Scaled performance using 1 to 5% lookalike audiences and a retargeting funnel to maximize conversions.
Results
- Grew the newsletter from 100 to 10,000 subscribers in 30 days.
- Achieved a cost per subscriber of under $0.25.
- Delivered 12x audience growth while staying within the $2,000/month advertising budget.