Christopher. Fractional CMO Services
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Fractional CMO & Growth Marketing Partner

Senior-level marketing leadership without the full-time executive overhead

I partner directly with founders to build, manage, and improve the systems responsible for generating growth. That means connecting positioning, paid acquisition, content, conversion strategy, technology, and analytics into one coordinated growth function, not handing you another strategy deck and leaving your team to execute it.

As the founder of Excellorix, I have spent more than a decade helping startups, ecommerce companies, service businesses, and established organizations turn marketing challenges into structured growth plans. My background combines performance marketing with conversion-focused web development, giving me the ability to evaluate the entire customer journey, from the first impression through the final conversion.

I work best with founders who have built something valuable but need an experienced partner to bring direction, accountability, and execution to their marketing.

  • 10+Years experience
  • 100+Websites built
  • $1M+Ad spend managed

Career Highlights

  • 10+ years of digital marketing and growth experience
  • Founder of Excellorix, a full-service digital growth agency
  • Managed advertising accounts spending more than $1 million per month
  • Built and launched 100+ Shopify and WordPress websites
  • Developed go-to-market strategies for venture-backed startups
  • Built and managed a multidisciplinary team spanning paid media, SEO, design, development, content, analytics, and conversion optimization
  • Worked across Google, Meta, LinkedIn, YouTube, Bing, Shopify, WordPress, Webflow, Klaviyo, GA4, GTM, CRM platforms, and marketing automation systems
  • Supported ecommerce brands, professional services firms, home-service companies, technology businesses, health and wellness companies, and consumer brands

Selected Achievements

  • Increased conversions by 40% for TrySuji
  • Improved ROAS by 50% for NoConformity
  • Increased ROAS by 27% for Totality Skincare
  • Helped launch direct-to-consumer campaigns that generated $40,000 in monthly recurring revenue within 90 days
  • Supported marketing initiatives for an organization serving events with more than 15,000 attendees
  • Worked with brands and organizations including:
  • Client 1
  • Client 2
  • Client 3
  • Client 4
  • Client 5
  • Client 6
  • Client 7
  • Client 8

What I Own

  • Growth Strategy

    I translate the founder’s objectives into a focused marketing roadmap with clear priorities, channel strategy, budgets, timelines, and performance targets.

  • Customer Acquisition

    I oversee paid acquisition across Google, Meta, Bing, LinkedIn, and YouTube with a focus on customer acquisition cost, lead quality, conversion rate, and return on ad spend.

  • Focused on Business Outcomes

    I identify where prospects are dropping off and improve the landing pages, offers, messaging, calls to action, and follow-up systems influencing conversion.

  • Marketing Team Leadership

    I provide direction and accountability across internal employees, freelancers, agencies, and creative partners so the entire marketing function works toward the same objectives.

  • Analytics & Attribution

    I establish meaningful reporting around acquisition costs, conversion rates, pipeline value, revenue, and channel performance so decisions are based on business outcomes, not vanity metrics.

  • Marketing Infrastructure

    I help select and connect the platforms required to support growth, including websites, ecommerce systems, analytics, CRM workflows, email and SMS, automation, and lead tracking.

How I Work

I operate as an extension of the leadership team, combining strategic oversight with hands-on execution. Depending on the company’s needs, I can lead the existing marketing team, coordinate outside partners, build the required growth infrastructure, or bring in specialists from my team at Excellorix.

The objective is straightforward: create a focused, accountable marketing function that generates measurable progress without requiring the cost or commitment of a full-time CMO.

Best Fit

This partnership is designed for founders who

  • Have a proven product or service but lack a unified growth strategy
  • Are investing in marketing without clear accountability or visibility
  • Need someone capable of managing both strategy and execution
  • Have multiple agencies, freelancers, or employees working without strong coordination
  • Want senior marketing leadership before making a full-time executive hire
  • Value a direct, commercially minded partner who understands the realities of building a business

The Difference

Most marketing consultants specialize in one channel. My experience spans the full growth system: acquisition, messaging, websites, funnels, conversion optimization, analytics, automation, and team management.

You do not need another vendor completing isolated marketing tasks. You need one person responsible for seeing the entire picture, establishing the right priorities, and moving the work forward.

If you are looking for a growth partner who can bring structure to your marketing, lead execution, and take meaningful ownership of results, let’s talk.

Let’s Work